NPD Toys is a European design agency that invents, licenses and develops toys and games.

Founded in 1989 by the late Roger Ford, formerly the Vice President of R&D at Hasbro, the company has built up an impressive portfolio of intellectual property and loyal clients.

Today the company has offices in London and Amsterdam and is managed by Roger’s son, Max. The company has recently expanded its services to include fee-based design and engineering work.

NPD Toys has earned a reputation as a company with integrity, creative flair and technical knowledge.